Microsoft Buys Activision Blizzard
Microsoft has always been a big fan of video games. They bought Microsoft’s interest in Activision Blizzard, part of the video game industry. This news is huge because it marks a change in direction for Microsoft. They now have a clear focus on software instead of hardware. Gameplay is key to their business, and they want to focus on that. Microsoft also wants to be seen as a player in the marketing space.
Purchasing Activision Blizzard
Activision Blizzard is an excellent company, and they have many strengths. They include video games, online streaming, and other products. They want to focus on becoming the player in that space and not a third-party player. That’s what being bought by Microsoft will do for them.
What Microsoft Gaming CEO has said
The news that Microsoft has bought Games America is huge. It marks a change in direction for Microsoft, which is now focused on software. They want to be seen as a player in the marketing space, and video games are looking to develop more in that light. Gameplay is key to their business, and they want to focus on that. In addition, they are looking to create betterment for their customers.
Future Prospects with Activision and Xbox
They just bought Microsoft’s interest in Activision Blizzard, which they will now focus on. It’s a big change in strategy for them, and it will likely mean less time for video games. EA is still their biggest client, but they won’t be working with Microsoft again for long.
Phil Spencer is becoming the new Activision CEO
Phil Spencer is an amazing choice for Microsoft’s new CEO. He has a long history of working in the video game industry, having worked at Bungie, 2K, and Bungieeck. He’s also past president of the video game industry standard organization IPA. Gameplay is key to their business, and they want to focus on that. They’re hoping that Phil Spencer will help them play that part of the market by becoming the new CEO.