Alejandro Betancourt Leads Hawkers into the International Market
Alejandro Betancourt Lopez is a serial entrepreneur, business owner, angel investor, and senior administrator in international trade, farming, real estate, and finance. The Venezuela native attended Suffolk University in Boston for his double major degree in Business Administration and Economics. He founded an international asset management company known as the O’Hara Administration and has an investment in two large oil producers, including the Pacific Exploration & Production Corp. He is the current president of Hawkers and has had a strong influence on the success of the international business firm.
Although Alejandro Betancourt Lopez joined the firm when it was at a low point, he saw the partnership as a chance of fulfilling his favorite quote of never quitting. Betancourt brought in a capital influx that helped the company grow and expand its operations to meet its rising customer demand. After taking administrative control, Betancourt broadened its market outreach beyond Spain to Europe, North America, and Asia. He focused on growing the firms’ online presence through social media platforms that target young people.
Through his extensive expertise in the financial world, Alejandro Betancourt Lopez was able to mold the brand’s core values and placed it on the path to success. Currently, the company has an online presence in more than 50 countries and offices in Hong Kong, Barcelona, Elche, Mexico City, and Los Angeles. It also has more than 200 employees and has successfully sold more than 4.5 million sunglasses.
Alejandro Betancourt Lopez focuses on online marketing and distribution channels, allowing this company to keep the prices of their products at a considerably lower level than their competitors while ensuring that the quality is not compromised. Through Facebook advertising, Hawkers has increased its sales and popularity essentially where it has more than 6.6 million Likes and is one of the most popular fashion firms. It also uses brand ambassadors such as the Campus Representative Program and Celebrity Endorsement as successful online marketing Channels. Refer to this page for additional information